When you see this on the can of your fizzy beverage, you know you’re drinking Coke. Distinguish your company from competitors: When you see this on a paper coffee cup, you know you’re drinking Starbucks.Soon after its upload, the company watched its conversion rate jump by 10%, bringing in 5 million more customers and $24 million in revenue. Dropbox put a face on its product by investing in an easy $50,000 onboarding video. Users want to see a face-to know that you’re speaking to and care about them. Emotionally connect with your users: Visuals and videos humanize your communication with users.That means you can communicate with employees, and customers more effectively with visuals than with anything else. Communicate difficult concepts easily: The human brain can process a visual image in 1/10th of a second and understands visual information 60,000 times faster than words.With the oncoming visual epoch, mastering the non-verbal communication can make a big difference. You can get started (and do great things) with our selection of the best online design tools. You don’t need to be (or hire) a designer. So, if you haven’t done so already, get ready to jump on the visual-band-wagon. Visuals help businesses of any size communicate and connect with users and distinguish from competitors. By 2018 (that’s in less than 4 months), 84% of all marketing communication will be visual.Īnd there’s more than one good reason for the shift.
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